Red Velvet – “Red Flavor” Review

(Music Video) / (Live Performance)

Red Velvet – Red
Flavor

Reviewed
on July 27, 2017

But,
unfortunately, when it comes to focusing on “Red Flavor” in a more critical
lens, I argue there are many problematic points in the song. While many fans
might desire to praise the creative aspects of the song and even claim that
such aspects are the song’s captivating points, I entirely disagree as I argue
the composers’ creative attempts are ironically and unintentionally the song’s
weak points.  

Personal Message:
I did plan to get this review out
much sooner, and indeed it is not the request on Day6’s “I Smile.” That said,
the requested review will be finished a few hours and will be posted
accordingly so or held until a day depending on how I want to space out the
month’s remaining reviews. Unfortunately, due to an unfortunate series of
headaches a few days ago, this review and Day6’s “I Smile” are technically
behind two days, but all should be fine regarding the blog’s schedule. Regarding
why I am reviewing “Red Flavor” in the first place and not handling requested
reviews first as I normally do and should
do, as mentioned in a few prior posts, I have unintentionally analyzed “Red
Flavor” and thus, it would be a waste to not review the song at this point. And
of course, I am also motivated by a sense of guilt as after watching some
shorter videos of Girls’ Generation’s Taeyeon and Red Velvet together, I
realized I have not paid much attention to the Red Velvet ladies at all. Plus,
with how amazing Wendy’s voice is and her singing abilities—and that she is an
amazing person in general—I felt a need to indeed review “Red Flavor.” (Though,
quite obviously, I am actually reviewing the song for musical reasons and that
will always be the core reason for why a song is personally chosen to be
reviewed.)

Now before focusing directly on the
review, I will take a few seconds to lightheartedly express slight
frustrations—not at this song or Red Velvet or the review, to clarify. Rather,
the issue of “lost-in-translation”—a phenomenon where meaning is lost during
the translation of different languages—has never been as prevalent as in this
song’s case. For this review’s translated lyrics, I admit it might not be the
most accurate at all and that is because I personally have done a relatively
large amount of editing. The current, popular translated version of the song’s
lyrics are slightly too inaccurate from what I have noticed—and this should be
quite concerning considering I am far from fluent in Korean and yet still
notice such discrepancies. As such, the current lyrics are not perfect at all,
but I believe it will make the most sense grammatically for readers of this
review. Language and linguistics are definitely fascinating topics.

Venting aside, let us finally
discuss “Red Flavor.” Personally, I do find myself enjoying the song regardless
of how the review will go. In fact, I find that it might even be Red Velvet’s
best song or at least tied with “Russian Roulette.” But, unfortunately, when it
comes to focusing on “Red Flavor” in a more critical lens, I argue there are
many problematic points in the song. While many fans might desire to praise the
creative aspects of the song and even claim that such aspects are the song’s
captivating points, I entirely disagree as I argue the composers’ creative
attempts are, ironically and unintentionally, the song’s weak points.  

_______________________________________________________

Song Score: 5/10
(5.00/10 raw score) – “Average”


Vocals: 6/10


Sections: 5/10
(4.75/10 raw score)

Introduction (Chorus), Verse,
Pre-Chorus, Chorus, Post-Chorus, Verse, Pre-Chorus, Chorus, Rap, Bridge, Chorus,
Conclusion

1.     Introduction:
6/10

2.     Verse: 5/10

3.     Pre-Chorus: 5/10

4.     Chorus: 5/10

5.     Post-Chorus: 2/10

6.     Rap: 4/10

7.     Bridge: 6/10

8.     Conclusion: 5/10


Instrumental: 4/10


Lyrics: 5/10

Red flavor
I’m curious about it, honey
The strawberry flavor that melts more as you bite
Corner candy shop
Look for it, baby
The summer flavor is what I like the most

I want to fall asleep under the shade of a tree
The hot summer air blows
So easy to fall in love at the age of 19
We look good together, we’re cool

I like it, it was love at first sight
I keep thinking about you
I want to do it my way

Red flavor
I’m curious about it, honey
The strawberry flavor that melts more as you bite
Corner candy shop
Look for it, baby
The summer flavor is what I like the most

(Red-red-red flavor, red-r-red-red flavor)
(Red-red-red flavor, red-r-red-red flavor)

Open the seven colored, rainbow door
Your world is electric, it’s cool
Your love’s color is redder than the sun
I want it, I want to do it my way

Look at me, what are you thinking about?
What can I do today?
I’m dreaming however I want

Red flavor
I’m curious about it, honey
The strawberry flavor that melts more as you bite
Corner candy shop
Look for it, baby
The summer flavor is what I like the most

Peach juice, sweet and sour mix, mood
The cocktail I want to make you is, “Brew Red”
Electricity in your ears, numbness in your nose
Feeling better than you can imagine, up and bang, red
Bet you wanna, bet you wanna dance like this
Let’s shout out
I like you, honestly
Nervous? You’re sweating, so cute
Falling for each other, we’re red-red, ah

You haven’t figured it out because I haven’t told you
My feelings are growing for you
Like spilled ice cream
I might just melt
So tell me
(Tell me)
So tell me
(Tell me)
With your colors,
paint me, thickly and strongly

Red flavor
I’m curious about it, honey
The strawberry flavor that melts more as you bite
Corner candy shop
Look for it, baby
The summer flavor is what I like the most

In the summer, what I like the most is, you

_______________________________________________________

Analysis: Before
getting further, with mentioning “creative points,” I now need to explain what
I mean. After all, such a phrase is incredibly vague and if readers do not
understand the context I am speaking from, then the core idea behind my
argument would become worthless. Regarding “creative points,” I am specifically
referring to how the instrumental functions in the song and the effects it
brings. And while I will later explain why the creativity comes at many
expenses of the song, we still have to acknowledge that there still are
strengths and thus will explain the positive effects.

For
the most prominent example, at the choruses the instrumental differs from many
other instrumentals heard in pop songs. What occurs is that the instrumental merely
provides beats and a bass line. In other words, for why this is peculiar, the
instrumental is a relatively “empty” one and more so as choruses tend to be
climactic points in a song and thus we would expect the instrumental to be far
more active. However, this is not the case at all and in this sense we should
appreciate a far more different approach the composers have taken for “Red
Flavor” ‘s choruses. Furthermore, though, we also need to acknowledge that
there are some positives that are gleaned from this decision: Red Velvet’s
vocals become emphasized as the core sound during the choruses. This results
from how, given the bland nature of the instrumental during the choruses, Red
Velvet’s more energetic and hasty singing sharply contrasts the instrumental.
As such, the instrumental not only gives “Red Flavor” a unique sound during
this instance, but it also enhances the vocals that occur.

Another
example of the unique instrumental aiding the song is when we consider how
consistent it remains throughout. For example, unlike songs that would have a
dramatic change in their instrumental—typically such as when a song’s chorus
has an extremely upbeat, pure electronic solo instrumental—“Red Flavor” instead
remains stable throughout. This in of itself is not necessarily a strength, nor
is having a sudden chorus instrumental change automatically bad, but in this
case I argue it definitely helps the song by allowing the sections to freely
connect to each other. At the introduction, for example, it is not its own
individual section but rather is merely the chorus executed in a slightly
calmer fashion. What allows this interesting structure to even take place in
the first place—since, after all, a chorus as the introduction would seemingly
be far too abrupt—is that the instrumental does not drastically change
throughout the rest of the song and thus, the starting introduction is not
seemingly extreme and out of place. In clearer terms, let us think of it in
this way: we can notice that, at the end of the introduction, the instrumental’s
bass line kicks in heavily. Superficially it is for a transition, but cleverly,
I argue the composers went for something further: we also have to realize that
the increased bass line always occurs throughout the song at certain sections’
ends. And so for why this matters, it goes back to my original point of the
instrumental remaining consistent and predictable. Given that the introduction
section uses this bass line increase at its end and that the instrumental does
this at other points, it makes the introduction seem far more fitting and not a
sheer outlier despite it technically being a chorus section—a section that
would typically be far too exciting to begin a song with.

All
that said, the instrumental still does bring many issues despite it bringing in
the mentioned positive points for the song. In fact, we can return to those
supposed strengths and see how, in my view, many weak aspects are brought as a
result. If we peer back at the choruses and the instrumental, even if it
highlights the ladies’ vocals at that moment, this is still quite problematic.
Already, on the surface there is the issue that emphasizing the vocals at this
moment is perhaps unnecessary and even detrimental: the delivered vocals are
far from being exceptionally stunning. In fact, I argue the vocals at the
choruses serve more as filler than actual sonic appeal. We can realize this by
how the vocals at the chorus carry an echoing, unison sound—something that is
oftentimes done in K-Pop songs to create a “filler” sound—and that the more
tuneful, pleasing vocals are actually located outside the choruses, be it at
the verses, pre-choruses, and definitely the bridge. As a result, then, I
personally am conflicted on whether the instrumental highlighting the vocals
was an appropriate choice: highlighting filler vocals is what should not be highlighted at all. And even in
the case that the composers intended for the choruses to merely be taken as
filler as a whole, this is still problematic as filler sections are seldom
desired and are ultimately there to progress the song until actual appeal comes
in—hence why I term them “fillers.”

Switching
over to the instrumental being consistent and using similar patterns throughout
the song—such as with the signature bass line increase towards the end of
choruses and verses—this is perhaps the song’s deepest problem. Certainly it
allows the song to pull off interesting approaches such as with using the
chorus as the introduction, and of course creating organization in the song,
but a consistent instrumental in “Red Flavor” also means it has to stay true to
a questionable hook used in the song: the murmured line of “red flavor.” Quite
clearly, this takes place most prominently at the post-chorus, but upon closer
listening, we will also come to realize that this very line is indeed murmured
even through the verses and choruses. Yes, it adds some layering to the song
and this is quite important in the choruses as it feels quite empty and hollow
as discussed earlier, but because the instrumental follows its rigid,
consistent style, this means that the murmuring line will also have to
tediously be heard throughout. What I argue is a very poor decision, however,
is that the composers did not just leave this hook line as mere background and instead
opted to include a post-chorus for the “instrumental” (as the murmured, edited “red
flavor” line functions as such) to take its spotlight. Quite bluntly, the
post-chorus not only leaves minimal aural appeal, but the fact that it brings
this background sound to the forefront is what is most troubling and more so
as, unfortunately, it makes sense for why the post-chorus does and almost has to exist. The reason: to stay true
to the instrumental being consistent. With the murmured lines being repeated
already throughout, it makes sense that a break in the song would indeed bring
the murmured lines to front as it is the only main sound left remaining; there
is simply nothing else in the instrumental especially since the instrumental becomes
quite passive during the choruses, the section promptly before the post-chorus.

Overall,
while “Red Flavor” is a unique song
in terms of its composition and that the very creative design to the song does
bring it some benefits, it seems that the song is left with more problems from
its different, creative form. Now this is not to shut down attempts of a
creative song or to encourage all pop songs to stay true to the traditional
format of the genre, but in “Red Flavor” ‘s case, it unfortunately just does
not manage to perfectly get through with its more creative approach. Nevertheless,
“Red Flavor” is still a decent song and is far from anything appalling; after
all, it still scores at an average. Additionally, with impressive points such
as the bridge and how “Red Flavor” manages to capture Red Velvet’s signature
song style, this song is not to be automatically dismissed. There is more to be
desired, but in the end, the song should be appreciated for its uniqueness and
of course that the ladies of Red Velvet deserve to be supported along with the
composers, producers, and other individuals involved in the song’s process. And
even if I am somewhat harsh in this review, as said, I personally find this
song to be quite enjoyable even if critically it remains lacking.

_______________________________________________________

I
will be promptly working on the requested review of Day6’s “I Smile” right
after this review is posted. I highly doubt it will be finished on the same
day, but it might be. Regardless, it should be finished by tomorrow and
similarly, the other two remaining requested reviews should be finished
back-to-back. While July is still quite lacking in content, August will very
likely contain constant posts as I will very much be preparing for university
again. Until then, look forward to three requested reviews, and as always, “In
the summer, what I like the most is, you.”